Article by Jennifer Norbut, Senior Editor of Commercial Investment Real Estate, March/April issue of 2014.
As the global marketplace evolves faster than ever before, corporations are viewing their real estate holdings as an increasingly important factor in their profitability and strategic growth. Many directors and managers who advise corporations on their real estate decisions are experiencing this shift firsthand: 68 percent of professionals who participated in a 2013 Jones Lang LaSalle Global Corporate Real Estate study said demand from the C-suite is central to improving the productivity of the company’s real estate portfolio, and 58 percent of respondents said they now report directly to their corporation’s top executives. These figures point to the increasingly important role corporations’ real property portfolios — and the professionals who advise corporate decision makers — play in companies’ long-term objectives.
As economic conditions continue to improve and corporations strive for greater efficiency, real estate advisers will continue to be tasked with providing more than just lease analyses and site-selection insights.
“The real estate director’s role has evolved from that of a transaction manager who simply conveys the best available space options to a relationship manager who must bridge the gap between the dollars and cents of a lease and how the company will function better in a new space,” says Peter Barnett, CCIM, senior real estate manger with PwC’s National Real Estate Group in Tampa, Fla. As the factors that impact corporate real estate decisions continue to shift, industry professionals must change their game to make a stronger connection between an organization’s property and its future growth.
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Bill Jeansonne, a native of Alexandria, Louisiana, received both his undergraduate degree and master’s in business administration (MBA) from Louisiana State University (LSU). Bill has 13 years experience in the commercial and industrial real estate business and 14 years experience in commercial and industrial warehouse design and sale of handling equipment. His specializations include commercial and industrial development, brokerage, and leasing, as well as lease negotiations and tenant build outs.
A Designee member of the Certified Commercial Investment Member Institute (CCIM), Bill’s professional memberships include Baton Rouge’s Commercial Investment Division (CID), the LSU MBA Alumni Association, a founding member of the board of managers for the Louisiana Commercial Data Base (LACDB), a member of Louisiana REALTORS® (LR), a member of the National Association of REALTORS® (NAR), and a member of the International Council of Shopping Centers (ICSC). Bill has also served as a president of CID, a chairman of the CID Trends Program, a chairman of the LSU MBA Alumni Association Louisiana Looking Up Program, and on the Baton Rouge Area Chamber (BRAC) Trends committee. His current civic affiliations and past service include board chairman of the Baton Rouge Speech and Hearing Foundation, president of the Capitol SERTOMA Club of Baton Rouge, member of the Cadets of the Ole War Skule, and an alumnus of Omicron Delta Kappa (OΔK).
Saurage Rotenberg Commercial Real Estate is a member of the Baton Rouge Area Chamber of Commerce (BRAC); the West Baton Rouge Chamber of Commerce; the Baton Rouge Growth Coalition; the Baton Rouge Better Business Bureau; the Louisiana Commercial Data Base (LACDB); and the International Council of Shopping Centers (ICSC). Several agents, on an individual basis, are members of the Society of Industrial and Office Realtors® (SIOR), the Certified Commercial Investment Member Institute (CCIM); the National Association of REALTORS® (NAR); and the Greater Baton Rouge Association of REALTORS® Commercial Investment Division (CID).