Written by Bill Jeansonne, CCIM, Commercial Investment Specialist for Saurage Rotenberg Commercial Real Estate

Two articles from Forbes focus on the changes in the commercial real estate market due to technology.  We are all aware of many of these changes, but the extent of these disruptions may significantly impact your business.

In an article titled “Technology’s Impact on the Future of Commercial Real Estate” by Michael Polk of the Forbes Real Estate Council, the author elaborates on several key concepts:

  • The retail industry has been experiencing disruption due to technological innovations.
  • Technological innovation has affected many asset classes of real estate including workspaces, real shopping centers, distribution centers, offices and more.
  • Disruption in the retail market is having a similar influence in manufacturing.

Click here to view the article.

A second Forbes source based on “Forbes Insights,” which has research based content, is entitled “Start Your Engines”  from the August 31, 2018 issue.  Five key insights which are occurring in transportation/logistics are supplemented with survey data from industry executives.

  • Logistics is in an era of profound transformation.
  • Technology is the principal change agent.
  • Technology drives logistics.
  • The importance of external providers.
  • Change takes an ecosystem.

Click here to view the article.


Bill Jeansonne, a native of Alexandria, Louisiana, received both his undergraduate degree and master’s in business administration (MBA) from Louisiana State University (LSU).  Bill has 19 years experience in the commercial and industrial real estate business and 14 years experience in commercial/industrial warehouse design and sale of handling equipment.  His specializations include commercial and industrial development, brokerage, and leasing, as well as lease negotiations.

A Designee member of the Certified Commercial Investment Member Institute (CCIM), Bill’s professional memberships include Baton Rouge’s Commercial Investment Division (CID), the LSU MBA Alumni Association, a founding member of the board of managers for the Louisiana Commercial Data Base (LACDB), a member of Louisiana REALTORS® (LR), a member of the National Association of REALTORS® (NAR), and a member of the International Council of Shopping Centers (ICSC).  Bill has also served as a president of CID, a chairman of the CID Trends Program, a chairman of the LSU MBA Alumni Association Louisiana Looking Up Program, and on the Baton Rouge Area Chamber (BRAC) Trends committee.  His current civic affiliations and past service include board chairman of the Baton Rouge Speech and Hearing Foundation and president of the Capitol SERTOMA Club of Baton Rouge.  He is currently a member of the Cadets of the Ole War Skule, an alumnus of Omicron Delta Kappa (OΔK), and a member of the Lakeshore Lions Club.

Saurage Rotenberg Commercial Real Estate is a member of the Baton Rouge Area Chamber of Commerce (BRAC); the West Baton Rouge Chamber of Commerce; the Baton Rouge Better Business Bureau; the Louisiana Commercial Data Base (LACDB); and the International Council of Shopping Centers (ICSC). Several agents, on an individual basis, are members of the Society of Industrial and Office Realtors® (SIOR), the Certified Commercial Investment Member Institute (CCIM); the National Association of REALTORS® (NAR); and the Greater Baton Rouge Association of REALTORS® Commercial Investment Division (CID).