By Bill Jeansonne, Commercial Investment Specialist for Saurage Rotenberg Commercial Real Estate
In a recent article, the title should make a commercial investors of our area listen closely: “Tertiary Markets” by Sara S. Patterson in the Commercial Investment publications of the CCIM Institute.
Subtitled “Investors explore various opportunities in search of high ROI“, the article notes that many rea; estate professionals in markets outside of the larger cities with a profile such as Baton Rouge face a problem not of DEMAND but of SUPPLY.
Savvy investors both local and out of state are often poised for these tertiary markets which frequently offer better returns due to attractive capitalization rates. Interest has also grown in 1031 exchanges. The demand is there; the challenge is supplying adequate investment opportunities.
The author writes:
“Overall, tertiary markets excel in value-add opportunities, providing investors with strong returns in exchange for improving commercial real estate properties. When a market adjustment comes, tertiary markets often leg behind primary markets by a year or two and sometimes weather the storms better by being less volatile.”
Despite recent economic challenges, our market remains in the investment spotlight due to its unique profile– so let’s find our niche and hitch on to it.
Bill Jeansonne, a native of Alexandria, Louisiana, received both his undergraduate degree and master’s in business administration (MBA) from Louisiana State University (LSU). Bill has 13 years experience in the commercial and industrial real estate business and 14 years experience in commercial and industrial warehouse design and sale of handling equipment. His specializations include commercial and industrial development, brokerage, and leasing, as well as lease negotiations and tenant build outs.
A Designee member of the Certified Commercial Investment Member Institute (CCIM), Bill’s professional memberships include Baton Rouge’s Commercial Investment Division (CID), the LSU MBA Alumni Association, a founding member of the board of managers for the Louisiana Commercial Data Base (LACDB), a member of Louisiana REALTORS® (LR), a member of the National Association of REALTORS® (NAR), and a member of the International Council of Shopping Centers (ICSC). Bill has also served as a president of CID, a chairman of the CID Trends Program, a chairman of the LSU MBA Alumni Association Louisiana Looking Up Program, and on the Baton Rouge Area Chamber (BRAC) Trends committee. His current civic affiliations and past service include board chairman of the Baton Rouge Speech and Hearing Foundation, president of the Capitol SERTOMA Club of Baton Rouge, member of the Cadets of the Ole War Skule, and an alumnus of Omicron Delta Kappa (OΔK).
Saurage Rotenberg Commercial Real Estate is a member of the Baton Rouge Area Chamber of Commerce (BRAC); the West Baton Rouge Chamber of Commerce; the Baton Rouge Growth Coalition; the Baton Rouge Better Business Bureau; the Louisiana Commercial Data Base (LACDB); and the International Council of Shopping Centers (ICSC). Several agents, on an individual basis, are members of the Society of Industrial and Office Realtors® (SIOR), the Certified Commercial Investment Member Institute (CCIM); the National Association of REALTORS® (NAR); and the Greater Baton Rouge Association of REALTORS® Commercial Investment Division (CID).
