Article submitted by Bill Jeansonne, Commercial Investment Specialist for Saurage Rotenberg Commercial Real Estate

The September 23 edition of Forbes cover page highlights “Reinventing America” and notes their “10-Year Forecast – Where the Growth Will Be”.

I realize that predictions are not set in stone, and  a regional forecast should not be recognized as an expectation of what will simply appear in your backyard. 

That being said, the map shown in the “America’s Next Decade” article by Joel Kotkin and Mark Schill offers the concept of America as 7 states and 3 quasi-independent city states.  The Third Coast which includes southern Louisiana is predicted to have a 15.5% job growth — the greatest percentage nationwide between 2013 and 2023. 

Interestingly, the mix of key industries is expected to shift somewhat from 2013 and 2023.  Entergy, Trade and Health care remain key though the entire period.  However the 2013 importance of Chemicals and Manufacturing diminish with Business Services emerging by 2023.

Sure, we all expect change; but be cognizant of changes in your particular market sector and what you must do to plan for those changes.


Bill Jeansonne, a native of Alexandria, Louisiana, received both his undergraduate degree and master’s in business administration (MBA) from Louisiana State University (LSU).  Bill has 13 years experience in the commercial and industrial real estate business and 14 years experience in commercial and industrial warehouse design and sale of handling equipment.  His specializations include commercial and industrial development, brokerage, and leasing, as well as lease negotiations and tenant build outs.

A Designee member of the Certified Commercial Investment Member Institute (CCIM), Bill’s professional memberships include Baton Rouge’s Commercial Investment Division (CID), the LSU MBA Alumni Association, a founding member of the board of managers for the Louisiana Commercial Data Base (LACDB), a member of Louisiana REALTORS® (LR), a member of the National Association of REALTORS® (NAR), and a member of the International Council of Shopping Centers (ICSC).  Bill has also served as a president of CID, a chairman of the CID Trends Program, a chairman of the LSU MBA Alumni Association Louisiana Looking Up Program, and on the Baton Rouge Area Chamber (BRAC) Trends committee.  His current civic affiliations and past service include board chairman of the Baton Rouge Speech and Hearing Foundation, president of the Capitol SERTOMA Club of Baton Rouge, member of the Cadets of the Ole War Skule, and an alumnus of Omicron Delta Kappa (OΔK).

Saurage Rotenberg Commercial Real Estate is a member of the Baton Rouge Area Chamber of Commerce (BRAC); the West Baton Rouge Chamber of Commerce; the Baton Rouge Growth Coalition; the Baton Rouge Better Business Bureau; the Louisiana Commercial Data Base (LACDB); and the International Council of Shopping Centers (ICSC). Several agents, on an individual basis, are members of the Society of Industrial and Office Realtors® (SIOR), the Certified Commercial Investment Member Institute (CCIM); the National Association of REALTORS® (NAR); and the Greater Baton Rouge Association of REALTORS® Commercial Investment Division (CID).