New technology continues to have an ever increasing impact on consumer spending habits and ultimately the traditional “bricks & mortar” storefronts. Landlords and their retail tenants must work together in developing new ways of attracting customers to their centers. Landlords should educate themselves on their current tenants and their primary business.
In doing so, the Landlord and Tenant can, together, develop strategies in attracting the customers the tenants require in order to survive in this difficult retail transformation. Working with Tenants in re-structuring their existing leases, remodel their existing shops, thereby increasing tenant business will ultimately enhance the value of the Landlords investment.
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Written by Bridget Grams and Mark Richardson[September 25th, 2013, CCIM Institute
Larry Dietz, an associate broker with Saurage Rotenberg Commercial Real Estate, has over 30 years of Sales, Marketing and Public Relations experience. He is a Designee member of the Certified Commercial Investment Member Institute (CCIM) and CCIM Louisiana Chapter; a member of the Commercial Investment Division of the Greater Baton Rouge Board of REALTORS® (CID); as well as an affiliate member of the National Association of REALTORS® (NAR). He is a licensed real estate broker in Louisiana and Mississippi.
Saurage Rotenberg Commercial Real Estate is a member of the Baton Rouge Area Chamber of Commerce (BRAC); the West Baton Rouge Chamber of Commerce; the Baton Rouge Better Business Bureau; the Louisiana Commercial Data Base (LACDB); and the International Council of Shopping Centers (ICSC). Several agents, on an individual basis, are members of the Society of Industrial and Office Realtors® (SIOR), the Certified Commercial Investment Member Institute (CCIM); the National Association of REALTORS® (NAR); and the Greater Baton Rouge Association of REALTORS® Commercial Investment Division (CID).